Converting Prospects to Customers
Effective lead generation remains a major hurdle, with less than half of all leads resulting in an initial discussion with a customer, according to a 2013 Accenture report, “Top Five Focus Areas for Improving Sales Effectiveness Initiatives.” This lively hands-on course is critical to every sales professional and organization. Convert prospects to customers quickly and more effectively with these tips. Boost revenue with key selling strategies. Establish trust and credibility in lead generation, sales conversion, and customer loyalty.
Participants will learn how to:
• Identify additional sales opportunities with the right questions
• Increase revenue with cross-selling and upselling techniques
• Coordinate more consistent lead generation and sales between marketing, sales, and customer service areas
• Implement highly effective listening skills to provide and address prospect issues or “resistance”
• Secure face time with prospects, and then quickly convert them to customers